More manufacturers and riders are turning their sights to electric vehicles in the powersports industry and one of the leaders behind the movement is Zero Motorcycles. Founded in 2006, Zero has become an international brand and an authority on electric innovation with models such as the SR/F, the FX, and the DSR. 

In this episode of Plug-In with Powersports Finance, PSF chats with CEO Sam Paschel about the origins of the company, why electric bikes are vital in capturing new riders, and what sets a Zero bike apart from the increasing amount of competitors entering the space.

Featuring Sam Paschel, CEO of Zero Motorcycles.